In the latter hours my skin chemistry brings out this fascinating scent that I can't even begin to describe- it's delicious though, and is definitely different than the beginning aromas. It lingers, and lingers, and lingers- I'd say it lasts around 6-8 hours, which is great on my skin. I must admit I'm not a massive fruit fan, but this one definitely is great. I noticed it smelled better dry- the notes melded better, the blackberry settled down to be definitely blackberry- at first it was an unidentified tart scent, and then it morphed into the perfect hint of blackberry. So far I haven't gotten any hints of chocolate. It is light and fluffy on my skin, not cloyingly sweet. The buttercream is actually not an overwhelming smell. The blackberry is the perfect amount- not a ton, just tart enough, quite a lovely foil to the sweet. It smells like creamy buttery frosting with a blackberry on top.